Empowering a Sustainable Lifestyle in Tantramar (2017-18)

Port Elgin, Sackville and Dorchester have recognized human-caused climate change for many years. All three have emissions reduction plans through the Partners for Climate Protection (PCP) Program and climate adaptation plans. EOS is committed to helping our communities reach their reduction targets and advance adaptation. Thus, this year EOS focused on helping local residents live more sustainably. Our project consisted of: (1) a literature review on the latest community-based social marketing techniques to create behavioural change; (2) a year-long ‘Sustainable Living’ event series; (3) bulk purchases of emissions reducing products; (4) educational opportunities for adults and youth; and (5) coordination of the Tantramar Climate Change Adaptation Collaborative.

The project goals were to:
(1) Create an NB-focused how-to guide on social marketing related to emissions reduction (2) Educate residents on emissions reduction options and climate change
(3) Reduce emissions (while also stimulating the economy)
(4) Increase collaboration at the regional level on climate change issues

The methodology consisted of eight parts:

  1. (1)  Research community-based social marketing techniques for long-term eco-friendly behaviouralchanges and create a community-based social marketing guide.
  2. (2)  Attend a variety of community events to provide outreach and education on climate change andsustainable living options.
  3. (3)  Coordinate bulk purchases for energy saving and waste reduction household items whichincluded compost bins and reusable food wrap.
  4. (4)  Design and facilitate a year-long sustainable living event series on topics such as solar fooddehydrators, composting, de-lighting the night sky, zero waste living, etc. and design evaluationforms.
  5. (5)  Plan and coordinate the 6th annual Tantramar Climate Change Week.
  6. (6)  Plan and facilitate the annual Tantramar Climate Change Adaptation Collaborative workshop
  7. (7)  Coordinate and offer draft-proofing work parties to teach low-income home owners how to sealair leaks (funded separately by Environment and Climate Change Canada and WA Action).
  8. (8)  Evaluation and review of all activities and emission reduction estimations.

Community-Based Social Marketing
Community-based social marketing (CBSM) pulls from a wide array of disciplines and attempts to provide guidelines to develop effective and impactful climate change and sustainability programs. Using community-based programs is an excellent way to value local and traditional knowledge while collaborating with those affected by changing climates. CBSM also takes individual motivations and behavioral psychology into account and directs campaigns in ways that will be appealing to a wide array of individuals. EOS already uses many CBSM techniques and will benefit by continuing to do so. CBSM can help with knowing our audience, providing local accessible solutions and mitigation efforts, and communicating information to the community. Collecting information, developing and improving strategies, and continuously re-evaluating progress can all be taken from CBSM and used to improve and expand sustainable programming.

Sustainability Event Series
The sustainable living event series had eight events. They included wild edibles and do-it-yourself compost bins in July, how to make a solar food dehydrator in September, zero waste living in October, a tour of the Eco360 waste facility in November, a talk on de-lighting the night sky including the benefits of dark sky communities was held in January, and finally two community draft-proofing parties were held in February. The event series culminated with Tantramar Climate Change Week in February and even more events.

Bulk Purchases
EOS conducted two bulk purchases to help Tantramar residents reduce waste. The first was a compost bin bulk purchase (8 ordered) and the second was reusable food wrap ( 57 ordered).

Tantramar Climate Change Week
Tantramar Climate Change Week 2018 ran from February 10th to 17th with some additional activities before and after. The week kicked off with a free showing of The Lorax for 25 kids and parents, and also included a nature walk (which was postponed due to the weather), a talk about climate change and birds which had 30 people attend, and a re-fashion show in front of 50. It wrapped up with a free community meal by the Mount Allison University student group called Lettuce Eat.


Educational Events and Activities
Numerous educational events and activities were organized for youth and adults throughout the project. These included summer camp sessions, information booths at community events, lesson plan development, a refashion program, art hives, sharing feelings about climate change, development of educational materials and social media posts.









Tantramar Climate Change Adaptation Collaborative

The Tantramar Climate Change Adaptation Collaborative formed during winter 2012-2013 and is coordinated by EOS. It is a network of more than 80 people working on climate change adaptation issues in Tantramar and also Cumberland County in NS. This year, due to many recent fresh water floods in the region, it was decided to offer a workshop to the public on reducing freshwater flood risks at the municipal and residential levels. The workshop consisted of 5 presentations and a discussion panel. The presentations included Serge Dupuis, Professor of Civil Engineering, Université de Moncton on adapting infrastructure in a changing climate. Jamie Burke, Senior Manager of Corporate Projects, Town of Sackville spoke about the Lorne St. Mitigation project. Adam Campbell, Head Conservation Delivery Atlantic, Ducks Unlimited Canada explained naturalized approaches to stormwater management. Adam Cheeseman, Climate Change Projects Officer, Nature NB spoke about reducing flood risks with nature and the importance of slowing, folding and absorbing water. Finally, Amanda Marlin, Executive Director, EOS Eco-Energy explained how to reduce flood impacts at home.

 Draft-Proofing Work Parties

Fourteen residential draft-proofing work parties were funded this year by Environment and Climate Change Canada and Westmorland-Albert Action (our local Community Inclusion Network). Similar to the community draft-proofing work parties, residential parties involve a host and party guests working together to seal air leaks during a three-hour party. Certified energy evaluators monitor air flow before, during after the party with a blower door and obtain emission reduction numbers using Hot2000 software. EOS provided the materials, tools and party food. Draft-proofing parties are on- going until the end of March and at the time of writing this final report 10 had been completed. Results from residential parties so far include 16.85 tonnes of emissions being reduced annually now. One house is saving as much as 7.5 tonnes of emissions but the average was about 2 tonnes.

EOS ETF Final Report 170223 Empowering a Sustainable Lifestyle 2018 sm